Encode AdBuilder

Create. Protect. Deliver.

Encode AdBuilder allows Agencies and Marketing Departments to protect their Creative Branding Integrity while adding flexibility in localizing print media ads quickly and accurately.

Encode AdBuilder is an easy to use web application integrated with Adobe InDesign to create templates with editable "Hot Fields" of plain text, rich text and images. The AdBuilder generates printable PDF files for any print media output.

When integrated with the Encode Workflow application, AdBuilder is an even more powerful tool in improving time to market. Save hundreds of hours producing print material with this customizable solution designed to control and simplify versioning, translations, approvals and delivery.

Let resellers, subsidiaries and other stakeholders finish and deliver their own print materials based on your branded templates.

The system is used by SONY, Toyota, Transport for London, Flügger and more.

The Benefits

Save production time inhouse or at your supplier on finishing materials and adjusting existing artwork. Let end users finish their own materials within set parameters - faster and more accurate than creating a brief and handing it over to a production unit. With AdBuilder you lessen the burden on your production staff and gain increased accuracy for localizing ads.

The End User Interface

Simple to learn.
Nothing to install.
Just start working.

Solutions based on AdBuilder

Brand Management: Empower local marketing managers and assistants to create localised materials following your brand guidelines.

Translations: Translate materials directly in the layout.

Stationeries: Let employees finish and approve their personal business cards, letterheads etc.

Feature list

Template options

• Unicode fonts
• Relative placement of texts and pictures (a field's position is dependent on the amount of text in another field), both horisontally and vertically
• Let text flow between text boxes
• Picture fields: Fit to the field by cropping, stretching, or resizing proportionately. Align horisontally left/right/center, vertically top/bottom/center
• Create templates in InDesign with the Encode AdBuilder InDesign plugin
• Control and limit images and texts available to end user for placement.

Online editing

• Paragraph styles (text)
• Individual character styling
• Access rights on styling
• Select pictures and texts from multiple modules in your Encode System e.g. a product database
• Select pictures from an external file structure
• Access rights on database connections, e.g. which products can a given user use with a given template
• Output: High resloution PDF
• Resize the finished PDF
• Export modified text content to InDesign for further reworking
• Re-open a saved PDF in the AdBuilder for further editing.

Workflow options

• Send to media / printer
• Send to a proofreading workflow
• Media spendings overview
• Individual access rights, highly configurable.

Limitations and scalability

• Unlimited number of users
• Unlimited number of templates
• Unlimited number of pages in each template
• Unlimited number of editable fields (text and pictures) per template.