Support campaign development with a project template

When you develop campaigns, you often do many of the same things over and over, regardless of whether it is a new or existing brand. The division of labour is clear between creatives, marketing, the photographer, production, etc. – despite any changes in personnel.

This is the perfect reason to load a process template into a system, so you always start up in the same way. Then all you have to do is allocate people for the relevant project phases.

In this way it is possible to ensure that nothing is ever overlooked; the brief, concept, POS, TV spots, packaging, advertising, media plan, etc., and you can always be sure of finding the different materials in their proper places.

Naturally, the process varies from company to company, which is why it is important to tailor the system as opposed to adapting the process.

Overview and information for everyone

The system provides the project manager with a complete overview of current projects; the creatives can share proposals and inspiration; proofreading is collated; the photographer can load images directly into the campaign, and the printer can download the finished materials. With automatic e-mail notification and detailed user access, all participants can monitor development and quickly follow up when the project demands.

At the same time, the customer creates a history of developed campaigns, thus enabling other areas of the organisation to draw inspiration.